Reading channel analytics
Each channel's Analytics tab shows whether your messages are actually reaching clients — not just whether they were sent.
Why this matters
A message can technically "send" and still never arrive — a wrong number, a blocked sender, a full inbox. Analytics is how you catch that instead of assuming every campaign landed.
What you'll see
DeliveredMessages that successfully reached the client's device.
Opened / readWhere available (WhatsApp shows read receipts, email shows opens).
FailedMessages that didn't go through, so you can spot a bad number or expired template early.
Checking a campaign
- Open the channel's Analytics tab
WhatsApp, SMS, or Email.
- Find your campaign
Recent sends are listed with their stats.
- Check the failed count
If it's high, check whether a template needs re-approval or a segment has bad contact data.
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