Audience segments
Groups of your clients built from real data — not everyone at once — so a campaign reaches the right people instead of your whole client list.
Why this matters
Sending every message to every client trains people to ignore you. A segment — like "clients who haven't visited in 60 days" or "VIPs" — lets you send something relevant to the people it actually applies to.
How segments are built
From client statusLeads, VIPs, or Inactive clients, pulled straight from your client list.
From behaviorClients who haven't booked recently, or who have an upcoming birthday.
Kept in syncAs a client's status changes, they move in and out of a segment automatically.
Using a segment
- Open Marketing → Audience
See your available segments.
- Pick or build one
Use a ready-made segment, or define your own condition.
- Use it in a campaign
Select this segment as your audience when sending a WhatsApp, SMS, or email campaign.
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