Audience & radius targeting
Since a salon is local by nature, Meta Ads targeting centers on a map-based radius around your salon rather than broad interest-based targeting.
Why this matters
Someone 40km away can't book a haircut with you — showing them an ad is wasted spend. A radius picker means your budget only reaches people close enough to actually become a client.
How targeting works
Radius pickerDrag to set how far from your salon the ad should reach.
Estimated reachUpdates live as you adjust the radius, so you can see the tradeoff between reach and relevance.
Setting your radius
- Open the audience step
While building or editing a campaign.
- Adjust the radius on the map
Centered automatically on your salon's location.
- Check estimated reach
A wider radius reaches more people but less precisely — a tighter one is more targeted.
- Save
Applies to this campaign only — you can set a different radius for each one.
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