A place to get unstuck

The Slava
field guide.

Answers, examples, and the occasional shortcut for keeping your salon moving.

DocsGoogle My Business
Marketing & growth · 6 sections

Google My Business

Most new clients start with a Google search, not Instagram. This section keeps your Business Profile connected, your ranking tracked, and your reviews from piling up unanswered.

Why this matters

Showing up when someone nearby searches "salon near me" is often the very first step in getting a new client — before they've seen your Instagram, before they've heard a friend's recommendation. This is where that visibility is managed.

The 6 things to know

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