Insights
How people are actually finding and interacting with your Google Business Profile — searches, calls, direction requests, and more.
Why this matters
Without insights, you're guessing whether your profile work is paying off. This turns it into real numbers — how many people saw you, and what they did next.
What you'll see
Profile viewsHow many people looked at your profile.
Search queriesWhat people actually typed to find you.
Actions takenCalls, direction requests, and website visits started from your profile.
Using insights
- Open Insights
See your recent activity.
- Check what's driving views
Understand which searches are bringing people to your profile.
- Compare over time
Look for trends — a rising or falling pattern is more useful than any single day's number.
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