Opportunities
Service types or price points competitors are leaning into that barely show up in your own reviews or offerings — potential gaps worth filling.
Why this matters
If three nearby salons are all promoting a service you don't offer, that's demand in your area you might be missing out on. Opportunities surfaces exactly that kind of gap.
Where opportunities come from
Comparing service mixWhat competitors offer heavily that your reviews barely mention.
Comparing pricingWhere you might be significantly under or over local market rates.
Using opportunities
- Open Competitors → Opportunities
See the current list.
- Review each gap
Understand what's being suggested and why.
- Decide what to act on
Add a new service, adjust pricing, or promote something you already offer more.
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